Driving Cheer: Volvo and Mack Trucks Partner with Cheeriodicals for a Coast-to-Coast Donation
This spring, the Volvo and Mack Trucks teams collaborated with Cheeriodicals to orchestrate a one of a kind multi-city donation that made a bigger impact than any of us could have imagined. Two countries, five cities, six Ronald McDonald House Charities (RMHC) chapters, and over 400 families were impacted! These teams came together for a real cause, true impact, and an extremely meaningful experience.
During their annual “road show,” Volvo and Mack Trucks invited local dealerships to a multi-day conference with stops in Montreal, Boston, Palm Springs, St. Louis, and Orlando. As part of the registration process, attendees stepped up to assemble Cheeriodicals comfort kits dedicated to families staying at local Ronald McDonald House Charities (RMHC).
Beyond hands-on assembly, the initiative served as an educational experience. Attendees learned firsthand about the vital mission of the RMHC,a global non-profit that provides free or low-cost housing and support services to families of seriously ill or injured children receiving medical treatment, typically at a local children’s hospital.
These events impacted 6 different RMHC facilities: Montreal, New England (Boston, MA and Providence, RI), Southern California, St. Louis, and Orlando. Each location received 80 kits to distribute among their current and incoming families. In collaboration with RMHCs across the nation, Cheeriodicals curated these kits to provide comfort and entertainment to caregivers as they navigate their child’s healthcare journey.
Neither felt quite right to the Cheeriodicals events standards. That’s why we embraced a third option of contracting local event specialists. By partnering with DMCs, we gain access to professional, vetted staff who assist our Event Managers with day-of setup and execution. This allows us to scale our impact without compromising the turn-key professional experience our clients expect.
The energy throughout the road show was incredibly impactful, featuring countless memorable moments. A standout highlight occurred at the kickoff in Montreal. The crowd immediately showed their enthusiasm and gave a warm welcome to the local RMHC speaker. As she addressed the audience in French, the Cheeriodicals team was profoundly moved by how engaged the crowd was and how beautifully she articulated the importance of RMHC. This inspiring start set the tone for the following weeks, which were filled with high engagement, authentic team building, and deep local impact.
Not only were the attendees engaged, but the Volvo/Mack events and marketing team were a dream to work with on the project. Helping us in every step of the process, they knew the set-up, the mission, and were our biggest supporters as the attendees came through the event check-in and the assembly line.
Truck Loads of Impact
This entire project was crafted with joy, community, and cheer in mind; further demonstrating the incredible impact the right partnerships can make. Cheeriodicals could not spread cheer and live up to our namesake without partnerships like this one with Volvo/Mack Trucks.
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If you’re not already convinced to work with us after this story, we’d be thrilled to chat and share more! Let us be a part of your next team building experience!
We conduct corporate events for teams of 20 – 1,500+ attendees across the United States, Mexico, and Canada. Contact corporateplanner@cheeriodicals.com to see how we can help your team make a difference to those in need of some cheer near you!