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Cheeriodicals Team
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Gary Parisher

President + CEO
About Gary

Gary has 22 years of experience in pharmaceutical/biotech sales, marketing, national accounts, and business development with Fortune 500 companies including Genzyme, Amgen, and Astra-Zeneca. He led the launch of Cheeriodicals.com to offer an online solution for personal, unique, and useful gifts for hospital patients in 2011. His online success led to the development of the team building concept as a separate market to allow large organizations to come together to assemble gift boxes for children and deliver to an entire hospital full of children.

Gary earned a Bachelor of Business Administration from East Carolina University. He earned his Masters in Business Administration from Auburn University Montgomery, where he was selected as a “Top 50” graduate at AUM’s 50 year anniversary celebration and AUM Alumni of the Year 2018.  Gary and Mary Martha were Alabama Launchpad entrepreneurship winners in 2014.

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Mary Martha Parisher

Founder + COO
About Mary Martha

Mary Martha has more than 15 years of experience as an attorney across several industries, with more than 10 of those years as corporate counsel for a pharmaceutical company. That experience in compliance in the healthcare market has been a crucial part of her success with Cheeriodicals. She had the original idea to create a cheer-up gift concept that would be perfect for hospital patients, both adult and children, in 2011. She realized that hospital patients were often sent flowers or balloons as gifts, but also sensed these gifts were not ideal for many patients. She turned that singular idea into an online company that provides a one-of-a-kind, upscale options to hospitals patients and consumers in other markets.

Mary Martha earned her BS in Finance and MBA from Auburn University Montgomery, where she was selected as one of the “Top 50” graduates at AUM’s 50 year anniversary celebration and AUM Alumni of the year 2018. Mary Martha earned her Juris Doctorate at the Cumberland School of Law at Samford University. Mary Martha and Gary were Alabama Launchpad entrepreneurship winners in 2014.

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Tori Lavery

Director of Events & Operations
About Tori

A native of Birmingham, Alabama, Tori graduated from the University of Alabama in 2013 with a degree in Hotel, Restaurant, & Meetings Management, with a concentration in event planning. She has 11 years of background in the event industry. Tori brings a unique combination to the Cheeriodicals Team with experience in various facets of the event industry. Tori is an active member of Central Alabama Hospitality Attractions and Business Association (C.A.H.A.B.A.). In her free time, Tori enjoys being outdoors and spending time with her husband, Shaun and her rescue pup, Addi. In the fall, you can catch her cheering on her Alma Mater, the University of Alabama. Roll Tide!

A woman smiling at the camera with long, dark brown hair and brown eyes. She is wearing a navy blue dress and has her hands on her hips. There is bright green grass behind her.

Sarah Kathryn “SK” Flynt

Event Manager
About SK
Sarah Kathryn is a graduate of Belmont University in Nashville, TN, with a concentration in Public Relations and Theatre. SK has more than 6 years of experience managing special events in the wedding marketplace in New York and in Birmingham.
She has an incredibly interesting and unique background with her travel as she has led missions activity all over the world. She has been to 15 different countries so far, 11 of which she visited in 11 months for a missionary trip. Her favorite continent is hands-down Africa and she always makes sure to make time for a safari when visiting.
SK is the most excited about the philanthropic aspect of Cheeriodicals and, of course, traveling the United States for events.
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Jessica Eller

Event Manager
About Jessica

Jessica grew up in the Birmingham, AL area and graduated with a degree in Communications with a concentration in Communications Management. She has had five years of experience working events ranging from small local companies to larger corporations in the Birmingham area. Jessica has also worked in Marketing with a focus in social media. 

In her free time, Jessica enjoys spending time with her husband, Cory, and son, Weston. She enjoys traveling, and doing anything outdoors. One of her favorite hobbies to do in her free time is volunteer at local animal rescue shelters. Her and her husband got their fur baby, Rocky, from a local Birmingham area shelter in 2019 and it was the BEST decision! Last, but most definitely not least, you will always see Jessica supporting the Auburn Tigers and shouting a big WAR EAGLE!
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Elizabeth Dambro

Cheer Production Specialist
About Elizabeth
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Meghan Bisanz

Cheer Production Specialist
About Meghan

Richard Counsell

Digital Marketing Consultant
About Richard

Richard is experienced in digital marketing and traditional marketing strategies, content creation, advertising, market research, and graphic design. He has a strong focus on strategizing campaigns and brand strengthening. His focus with Cheeriodicals is maintaining client relationships, not only in the digital world but in the corporate atmosphere as well. Alongside client relationships, Richard is determined to keep Cheeriodicals at the forefront of team building efforts and maintaining a strong brand presence within communities and companies.

Richard earned a Bachelor of Marketing Management from the University of Alabama Birmingham.

Tori Gilbert Cheeriodicals

Axl Rose

Chief Cheer Officer
About Axl
Axl starts his mornings greeting everyone at the Cheeriodicals office with a big smile and a “handshake”. He then makes his daily rounds to ensure our gift boxes and bags are packed full of smiles and cheer, ready to brighten someone’s day that needs it the most!
 
Axl’s most famous saying is (quote), “Woof! Woof, woof.”

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