In the last decade, Cheeriodicals has delivered a lot of smiles, 115,000+ as our current rolling count. Out of all those smiles, we have yet to deliver a frown followed by a smile, until now.

We recently held a virtual team building activity for a small VIP group at Pharma Forum. The 27 participants were all life science meetings professionals with at least 20 years of experience in the industry. We had the opportunity to include them in a virtual activity where we shipped their Cheeriodicals kits to their homes and they assembled and packed their Cheeriodical for delivery to the kids at Franciscan Children’s Hospital in Boston. You can all imagine the impact for the hospitalized kids to receive their own big green box of cheer, completely by surprise, at a time when they were all seeking a reason to smile.

In this process, one of the VIP participants assembled and packed her Cheeriodical box along with help from her 3 year old son. While the participant just loved packing her box of cheer with her son’s help, she did not expect the reaction afterwards. Everything went just fine as she explained that this wonderful surprise box would bring smiles to a hospitalized child in Boston, but serious strife ensued when they began to pack the Cheeriodicals frog into the box to seal up and ship off to the hospital.

As they say, a picture is worth a thousand words. Here’s a photo of the little guy crying with the Cheeriodicals frog just before closing up the box:

When this VIP participant shared with us the story and this photo, we knew immediately we had to fix this situation. Our business is about delivering smiles, always has been and always will be, so a solution was easy. We decided to send the youngster his own Cheeriodicals box to his home to open as a surprise. Seriously, how could we go on without seeing this little guy’s frown turn into a smile.

 Mission Complete:

At Cheeriodicals, everything we do is about creating smiles. Smiles for the corporate team participants doing the assembly work (either virtually, hybrid or in-person), smiles for the hospital recipients and smiles for the thousands of others we can’t measure: parents, family members, hospital staff, co-workers, friends, social media connections and so many more.

We are not sure we have ever created a frown before, but at least we had fun turning it upside down this time. Delivering smiles is what we are about. Team building “that matters”.